SEO (Search Engine Optimization) refers to the technical work done to ensure that a website is more easily discovered and ranked by search engines and generates higher traffic.
SEO consists of three main components: technical SEO, on-page SEO and off-page SEO.
- Technical SEO: It is the work done to ensure that the technical structure of a website is easily understood by search engines. These efforts include page speed optimization, mobile compatibility, URL configuration, sitemapping and search engine-friendly coding.
- On-page SEO: It refers to the work done to optimize a website's content, titles, meta descriptions, keywords and images. These efforts make the website easier to understand by users and search engines.
- Off-page SEO: It is the work done to ensure that a website's external links, social media posts, forums and blogs are included. These efforts increase the authority of the website, allowing it to rank higher in search engine rankings.
When doing SEO, it is extremely important for a website to provide user-oriented and quality content. By using keywords in a natural and organic way instead of forcing them, the website can be ranked higher in search engine rankings.
In addition, a website's mobile compatibility, page speed and security should also be considered. Search engines rank websites higher if they provide users with a better experience.
While doing SEO, it is also extremely important for SEO experts to follow these updates and update their strategies accordingly, as the algorithms of search engines are constantly updated.
As a result, SEO is an extremely important work for a website to rank higher in search engines and get more organic traffic. With a strategy that includes different studies such as technical SEO, on-page SEO and off-page SEO, better rankings can be achieved by search engines by ensuring that the website offers user-friendly, mobile-friendly and quality content.
