Common characteristics of good logos are:
- Simplicity: A good logo should be simple, legible and understandable. There should not be too much detail and complexity on the logo.
- Originality: The logo should reflect the identity of the brand and be unique. It should be different enough not to be confused with the logos of other brands.
- Meaningful: The logo should reflect the brand's message and values. It should be designed in accordance with the brand's target audience.
- Appropriate use of color: The logo should reflect the colors of the brand and consider the psychological effects of colors. It should also consider whether the colors can be printed or are suitable for different backgrounds.
- Versatile: The logo should be able to be used in different environments and in different sizes. Therefore, it is preferable to have it in vector format that can be adjusted appropriately for different sizes and resolutions.
- Use of compatible fonts: The logo should include an appropriate font to complement the brand's identity. Font selection should be done in a way to increase legibility.
- Timelessness: The logo should have a design that can be used for many years. It should not be designed according to fashion or trends.
- Flexibility: The logo should be able to be used in different variations for different products or services of the brand. For example, there should be different options for horizontal and vertical use.
In addition to these features, a good logo design should be tailored to the brand's target audience and reflect the brand's values.
